Ideas in Every Lane

My creative process isn’t always linear — I don’t always know exactly where the road will take me. But that’s the thrill of it. Every twist and turn leads somewhere unexpected, and I always find my way to a design that feels right. That sense of creative exploration inspired my logo and tagline: “Ideas in Every Lane.” To resemble my creative process, I connected my middle initial, J, with my first and last initials, P and L, to resemble a non-linear path. To emphasize that point even further, I reflected the L so that it connected better to the P and the J. To make sure the non-linear path came through in my logo, I arranged straight lines and curved lines to resemble the lines on a road.